Facebook acquires GIPHY

Facebook, the pioneer of social networking, has completed one of the most important deals in its history, with the acquisition last week of the famous motion picture platform GIPHY, which provides services to millions of users on social media, and this is a new step in the path of controlling this field,

And GIF animation is considered one of the most used additions in conversations on social networking sites and chat and instant messaging applications, and the GIPHY platform is the most important platform for providing animated image service to users on the Internet, which will constitute a strong addition to Facebook in the context of competition with the rest of Competitors,

And Facebook says that the GIPHY platform will be integrated with its application for social networking specialized in photos and short videos on Instagram, and it is clear that GIPHY will continue to be present on other platforms such as Twitter or Pinterest and Reddit and other services and sites.